Each month there is an email marketing campaign sent out for six dealerships within the Warren Henry family.

These campaigns are to highlight dealership promotions for the month. I begin the process of putting together these campaigns by collecting all of the monthly specials from each general manager for the respective dealership. I then work with our in-house graphic designer to come up with a hierarchy and theme. Our graphic designer then sends the PSD file and that is where I make any final adjustments. Following the adjustments, I then import the file to Adobe Dreamweaver to program the email campaign. Below you will see three examples of our January campaign.